Producing infographics in this department cannot be the work of a single designer because there is an overwhelming amount of detail to keep an eye on, and a lot of information to visually elaborate using a variety of skills.

Audiences prefer illustrations and don’t feel engaged by standard graphics that they see on most news websites. Investing more in informative illustrations has produced good results for us. Marcelo Duhalde: What makes a successful infographic is the originality of the topic and the creativity with which the visual elements are employed – not necessarily the interactivity. WNIP: What makes a successful infographic? How do you balance representing detailed, nuanced data with creating an easy-to-read graphic? WNIP caught up with Marcelo Duhalde, Associate Creative Director and Jin Klenk, Associate Director, Audience Growth, to find out more. The awards, however, are a side story – it is the power of infographics as an audience engagement tool that has seen the publisher double down on the medium, not least because SCMP’s infographics content is 12 times, or 1,155% more likely to become evergreen compared to its other articles. SCMP also garnered 2 golds at the 29th Malofiej International Infographics Awards. Medal-winning infographics include “ How Coronavirus Spread in Hong Kong” and “ Apocalypse Now.” However, it is the publisher’s use of infographics that has recently made its own headlines, with SCMP’s graphics team winning more than 70 awards in 2021, including 23 wins at the Society for New Design – Best of Digital Design Awards. It is also one of the most progressive with a strong emphasis on audience engagement across multi-channels – SCMP’s UGC YouTube channel reached a staggering 1 billion views in 2020 alone, whilst this year the publisher has ventured into the Metaverse as part of The Sandbox’s Alpha Season 2. Founded in 1903 and headquartered in Hong Kong, the South China Morning Post is one of Asia’s most respected news organizations.

Infographic design hong kong